ACNE COMPLEX PRESS RELEASE
For Immediate Release
Murad has a Reasonable Basis For Claims That its Acne
Complex® kit has a 90% success rate
Los Angles, CA - February 16, 2005 - The Electronic Retailing Self-Regulation Program ("ERSP"), the electronic direct-response industry's self-regulatory program supervised by the National Advertising Review Council ("NARC"), announced that clinical skincare manufacturer Murad, Inc. provided a reasonable basis for its claim that the Murad Acne Complex® has a "90% success rate" at effectively treating acne conditions. The NARC also found that Murad’s tag line “Get Clear. Stay Clear™” for acne was reasonable in light of its effectiveness at treating acne and the visible factors of breakouts. Murad’s acne claims were successfully defended from attack by an unnamed competitor, which tried but failed to stop Murad from making its acne success rate claim. During the substantiation process, Murad provided ample support for the acne claim and established that it did indeed have a reasonable basis to claim such a success rate with its Acne Complex® kit.
"With millions of people affected by acne, it was my goal to create an easy, three-step system that would care for the varying skin types, clearing the acne without drying the skin," says Dr. Howard Murad, dermatologist, pharmacist, Associate Clinical Professor of Dermatology at UCLA, founder of Murad, and author of Wrinkle-Free Forever and the Cellulite Solution. With its innovative solutions for treating acne, Murad has sold over one million Acne Complex® Kits. The Acne Complex® Kit is a simple approach to attacking a complicated concern.
"Murad invests substantial resources in research, development and testing. We see the incredible success our products have on the consumer everyday from Dr. Murad’s patients, clients of the Murad Medical Spa and the many customers who write and tell us how much Murad has helped them. We never doubted that our acne claim could be supported" said Richard Murad, the company's Chief Operating Officer and General Counsel. “While we disagreed with the conclusions of the ERSP on certain non-acne related issues, we will take the recommendations of the ERSP into consideration in developing future advertising for Acne Complex. Overall we would encourage other companies to voluntarily submit to the process. It not only protect the interests of consumers, but also improves the industry standards for everyone."
Founded in 1989, Murad is the leading manufacturer of clinically based, doctor developed and scientifically proven skincare products. In addition to its topically applied selection of products targeted to address concerns from acne to aging, Murad is widely acknowledged as the founder and pioneer of Internal Skincare® the science of using nutritional supplements to improve the health of the skin. All Murad products incorporate the "Water Principle," an anti-aging theory discovered by Dr. Murad that promotes optimal skin health through the prevention of cellular water loss. Murad products are sold throughout the world at specialty retail locations and salons and spas. Murad products are also sold on http://www.murad.ca/.
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